About
About Scottergories
Scottergories is a marketing blog. Every aspect of marketing has application, so know that I’m always aiming for managerial applicability, although I don’t always hit the target. I’ll try to deliver a unique take on every topic that touches marketing, including social media, branding, SEO and internet marketing, consumer behavior, market research, sales, self-marketing, etc.
I hope that Scottergories will do for entry-level marketers what bumpers do for bowlers — help them build confidence in their craft.
About Scott Cowley
My name is Scott Cowley and I love marketing. I love the way it engages the mind, tells a story, and shapes the way people think and act. I love marketing when it is used to enrich lives – not just manipulate the masses.
Years ago in a consumer behavior course, my professor posed a question to future marketers in the room. He asked, “Are we just feeding the beast?” I imagine he was referring to marketing sans morality, the result of which is a society sans morality. I encourage you to consider what you do with your marketing. Are you a good marketer or just a good marketer?
Thanks again for visiting! I hope you find what you’re looking for.