About
About Scottergories
Scottergories is my blog about marketing in the 21st century. Marketing is so deliciously awesome! It’s all around us. I love the way it engages the mind, tells a story, and shapes the way people think and act. I love marketing when it is used to enrich lives — not just manipulate the masses.
I’ll try to deliver a unique spin on a smattering of topics that touch marketing today, peppered with theory, observation, and managerial applicability.
I hope that Scottergories will help capture the changing face of marketing and get you thinking about your own capacity to change the world.
My name is Scott Cowley and I love marketing. It’s what I do.
Years ago in a consumer behavior course, my professor posed a question to future marketers in the room.
“Are we just feeding the beast?”
I imagine he was referring to marketing sans morality, the result of which is a society sans morality. I encourage you to consider what you do with your marketing. Are you a good marketer or just a good marketer?
Thanks again for visiting! I hope you find what you’re looking for.